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Ex-IITians
launch a Smartphone branded Firstouch as the “World’s First Regional Smartphone".
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Patented
swipe technology now Translates AND Transliterates messages from English to
Gujarati and vice versa.
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Has a 48-key
virtual keyboard that's designed to easily type matra & characters.
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The
predictive typing technology ensures that as you type Gujarati words, it
assists you in finishing the words along with the correct Matra and also gives
you the next probable words.
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Firstouch
has tied up with AIRTEL to offer customers 512mb/month data free for three
months &talktime worth Rs 25
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All
Firstouch consumers would also get one US number for life time and Rs. 100 international
talk time, powered by Jaxtr’s Mobile App
A Mumbai firm founded by three former IIT
graduates is giving the Smartphone industry a desi makeover. Firstouch, their
made-for-India device, has an indigenously designed OS [operating system] that
caters to a population that is not comfortable with English as a language for
communication. Two years of rigorous research and efforts have gone into
creating an OS that would now cater to Indians who don’t count English as their
first, second or third language of communication [only a
tenth of our population count English as their first, second or third language].
Rakesh Deshmukh, Akash Dongre and Sudhir Bangarambandi,
who have developed and patented the virtual keyboard and the predictive matra
engine that goes along with it, are aiming to break the language barrier with
the phone. The team has done many rounds of consumer studies& has been able
to precisely locate the pain points the consumers have with the interfaces that
are currently available in Smartphones. The Phone Interface on Firstouch thushas
evolved after extensive research and observation as to how a common man in
India uses his smartphone. It’s the simplest user interface available and has a
zero learning curve.
The 48-key virtual keyboard in Firstouch
devices is ergonomically designed to accommodate Indian alphabets & all its
matras in one single screen. Unlike the linguistic key boards available in
other brands, Firstouch users now need not toggle between various screens to
type an alphabet along with its matra
Speaking on the launch, the elated Mr Rakesh
Deshmukh, CEO & Co-Founder, Firstouch said “It’s an honor & pride for
us and India as a country to introduce World’s first Regional Smartphone, made
for the people of India, by the people of India in Gujarati language to begin
with”
“Firstouch – World’s First Regional
Smartphone has been designed keeping in mind the challenges faced by millions of Indian customers. With customized Indian
language operating system, fastest typing Indic keyboard ever designed in
history, embedded translation services and regional language app bazaar, it is
the first Smartphone that offers an easy to use phone experience for first
timer Smartphone user,” added Mr.
Deshmukh.
The predictive text and swipe technology on
Firstouch is far more complex and advanced than anything the trio has done
before. It's capable of translating messages written in a local language to
English with a left swipe, and transliterating it by swiping right.
“No current Smartphone allows users to
translate a message from English to an Indian language and vice versa. This is
the only unique home grown breakthrough Language Swipe technology that will
revolutionize the complete Smartphone industry and will herald a new era in the
growth path of Smartphones not only in India but also Internationally.
Firstouch is the first regional Smartphone which will bring millions of rural
and semi urban customers, a perfect smartphone, made in their language.”
The company has also taken care of the ABC
[Astrology, Bollywood & Cricket] in the devices before bringing them to the
market. The devices come pre-bundled with an astrology application from
Ganeshaspeaks.com. The Bollywood content is powered by an application from
Hungama Mobiles. Cricket and various other games are available on Firstouch’s
own App Bazaar through partners like Disney, EA [Electronic Arts], Nazara
Games, Hungama and various others.
Firstouch’s own App Bazaar is integrated
with the Telco’s payment gateways. Thus, consumer need not have a credit card
to purchase any application or game from the App Bazaar.
Customers buying the Firstouch device with
an Airtel connection can enjoy
additional benefits of 500 MB of free 2G data and a talktime worth Rs. 25/-per
month for 3 months.The offer can be activated by sending the SMS <FT> to
51619 and will be applicable to both existing and new Airtel prepaid customers.
For consumers who have friends and
relatives abroad, Firstouch phone is a must have. Every Firstouch phone comes
with one US number for lifetime and a Rs. 100 free international talk time.
This is powered by Jaxtr mobile application that is pre-bundled with Firstouch
A10.
The first batch of Firstouch phones, model
A10, will be for Gujarati users and will be available in stores in Saurashtra &
Kutch from this week, priced at Rs 6,000.
Formed in 2008, MoFirst Solutions has developed
Firstouch in every aspect of the product. Other products developed by MoFirst
include mobile trading platform for Motilal Oswal Securities in 2012,
m-commerce and m-ticketing solutions and more.